IMPLEMENTATION MODEL INTERNET OF THINGS ON MICRO MEDIUM ENTERPRISE IN BEKASI REGIONAL

The purpose of this study is to identify the use technology and analyze influence internet on social media Micro, Small Medium Enterprises in District Bekasi. target be achieved MSME actors analyzethe actors. Framework Thought proposes development Technology Readiness Index (TRI) model consisting Optimism, Innovativeness, Discomfort, as well Insecurity Acceptance Model (TAM) proposed Perceived Ease Use Usefulness by Davis (1989) then combined Putra (2017) Rahman which influenced Social Media (MSMEs) Bekasi Regency. respondents consisted micro, small medium enterprises Regency who used their businesses. results indicate that respondent's monthly expenditure Jababeka Industrial Estate more than 5 million with 40.3%. Respondents were grouped into expenditures under 1 million, 1-3 3-5 million.